Fleet wraps are a great way to take advertising on the road
They’re large vinyl graphics, letters and decals installed on the exterior of your business’ truck, delivery van and cars. When finished, they bring cohesive company branding on the public roads and in your parking lot.
Fleet wraps can take up a partial or cover the entire vehicle. They’re specifically designed for cars, so you don’t have sloppy, messy or unprofessional appearing logos slapped on a side door, color schemes that clash or misaligned with your brand. The best fleet wraps go beyond just labeling a car with your information. They speak of your company’s values and give a sense of its personality through professional photos, capturing real consumer attention along every mile.
From a tagline to a moving visual brochure of your company’s products or services, fleet wraps are one of the most important visual-marketing tactics you can have. And they’re a great investment, too:
- The Outdoor Advertising Association of America (OAAA) found that fleet wraps have the lowest cost per impression of any advertising type.
- Impression costs are so low, in fact, some estimates mark them at $0.04 per thousand views.
- Fleet wraps can average an amazing 30,000 to 70,000 impressions everyday, depending on vehicle location. On Long Island and the NY metro area, it could even be higher